Branding – Vita Hästen

Graphic Design and Strategy
Collaboration with Jennifer Bodén
Vita Hästen

Graphic Design and strategic work with creating a brand book for the Swedish hockey team Vita Hästen in Norrköping. The goal was to enhance their existing brand in order to make it more modern, without compromising their already strong identity. They needed an easy to use brand book in order for the organisation to keep the communication consistent. The team developed new guidelines for tone of voice and imagery, and designed complementary graphic elements to enhance the brand.